Blending design, strategy, and storytelling to build products and careers that break from the linear. This site is a home for the projects, experiments, and ideas that have shaped my journey so far—and the ones still unfolding.
Blending design, strategy, and storytelling to build products and careers that break from the linear. This site is a home for the projects, experiments, and ideas that have shaped my journey so far—and the ones still unfolding.
The Portable Buy Module transformed Autodesk's fragmented trial-to-purchase experience by bringing contextual pricing directly into customer accounts. The result: 6x conversion improvement and a reusable solution that works across all customer touchpoints.
After years of building digital products, I built something I could sleep on. This project reminded me why sometimes the best innovation happens when you step completely outside your expertise and get your hands dirty.
I created Autodesk’s first APMA program to help early-career PMs build strong, confident foundations. Combining mentorship, focused training, and ongoing growth, it’s designed to develop the product leaders of tomorrow—turning my hard-earned lessons into real support for others.
I help creatives and career-switchers confidently break into product management without the "right" background. If you come from design, architecture, or other non-technical fields, you might feel like an outsider—even when you know you have strong instincts and ideas. I've been there. My goal is to help you skip the second-guessing and turn your nontraditional background into your biggest asset through story refinement, interview prep, and strategic career planning.